This NHS-loving dancer wipes the floor with his routine
In a not-so-serious ad about an all-too-serious subject, from M&C Saatchi and Academy's Si&Ad, a jolly hoofer looks forward to his next poo (and it's accompanying bowel cancer screening test).
Credits
powered by
- Agency M&C Saatchi/London
- Production Company Academy
- Director Si&Ad
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Credits
powered by
- Agency M&C Saatchi/London
- Production Company Academy
- Director Si&Ad
- Edit House The Assembly Rooms
- Post Production nineteentwenty
- Music Supervisor Lizz Harman
- Creative Partner Guy Bradbury
- Creative Director Tom Kennedy
- Copywriter Amy Parkhill
- Producer Gareth Williams
- Producer Medb Riordan
- Producer Georgina Smith
- DP Sebastian Wintero
- Choreographer Supple Nam
- Production Designer Mikey Hollywood
- Assistant Director Clara Paris
- Editor Sam Rice-Edwards
- Colorist Kai Van Beers
- Sound Designer James Saunders
Credits
powered by
- Agency M&C Saatchi/London
- Production Company Academy
- Director Si&Ad
- Edit House The Assembly Rooms
- Post Production nineteentwenty
- Music Supervisor Lizz Harman
- Creative Partner Guy Bradbury
- Creative Director Tom Kennedy
- Copywriter Amy Parkhill
- Producer Gareth Williams
- Producer Medb Riordan
- Producer Georgina Smith
- DP Sebastian Wintero
- Choreographer Supple Nam
- Production Designer Mikey Hollywood
- Assistant Director Clara Paris
- Editor Sam Rice-Edwards
- Colorist Kai Van Beers
- Sound Designer James Saunders
It's a tough pitch, trying to encourage people to send in samples of poop in order to check for bowel cancer, but somehow M&C Saatchi has managed to make it not only engaging but joyful.
In Ribbon Dancer, a quick trip to pick up loo roll turns into a feat of rhythmic gymnastics for one graceful fella; seeing him inspired to use the paper as a ribbon backed by Sammy Davis Jr.'s I’ve Gotta Be Me.
Cheeriily directed by Academy's Si&Ad, the playful tone does nothing to dilute the NHS’ broader ambition to increase the proportion of all types of cancers being diagnosed early, working as a smile-inducing nudge to those eligible to get to the lavvy and send in a sample.
