Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
One week on from the Big Game, Shobha Sairam, EVP, Chief Strategy Officer at 22Squared wonders if the potential of the coveted SB brief is being squandered.
From Princess Diana to Britney Spears, a woman in pain or dubbed 'tortured' by others, is one of societies favourite kinks. But, despite more supposed understanding of mental health issues, our love of pop psychology and self-diagnosis has become an addiction, one that's dangerously out of control, says Amy Kean.
From the luscious curves of Coca-Cola’s iconic contour bottle to the cult of craft beer art, beverage brands take their exterior product design as seriously as the liquid assets inside - infusing it with identity and distilling every drop of shelf appeal. Selena Schleh raises a glass to the power of packaging.
High streets have faced tough times in recent years with changing consumer habits, not to mention a global pandemic. But, argues Dan Dawson, Chief Creative Officer at Grand Visual, part of Talon, the high street isn't dying, it's evolving, and brands need to embrace that evolution.
The game has been played, the calls hotly debated and, most importantly, the ads have been devoured by a hungry audience. You can see every commercial screened during the Super Bowl on Source/shots exclusive Slate, but here the editorial team have whittled it down to their top ten.
Whether it's checking on Will Ferrell's availability or referencing all those memorable Super Bowl spots from years past, like that one with the kid, or that one that had a dog in it, Matthew Charlton, CEO of Brothers & Sisters London, has got you covered.
The Super Bowl can be a huge moment for a brand, and just as big for a creative, but how do you make sure you and your brand are hitting the creative heights, year after year? Jason Schragger, CCO at Saatchi & Saatchi, gives his top three tips.
This year's Chairwoman of the Young Director Award, Kai Hsiung, Global Managing Director of RSA Films, talks adaptation and invention, and explains why the industry needs to nurture new talent to secure its future.
Spending millions of dollars to advertise in the Super Bowl isn't the only way to get your brand noticed. Sam Stark, Executive Vice President at 160over90, examines how some companies have embraced life outside of the big game to gain more than a little attention.