Have an Original Good Time with Original Penguin
Starring a cast of unexpected characters, this tongue in cheek campaign champions confidence, style and a love for a life well lived.
Legacy apparel brand Original Penguin’s Spring ‘23 campaign Original Good Time puts the OG back in Original Penguin and showcases the brand as a lifestyle brand that goes beyond its legacy in sportswear by creating a world where Original Penguin is synonymous with aspiration and good times.
The tongue-in-cheek campaign by creative agency of record Yard NYC champions confidence, style, and a love for a life well lived. It launched across social, digital, and OOH earlier this week.
Credits
powered by
- Agency Yard/New York
- Production Company Summer Days Productions
- Director Blaise Cepis
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Credits
powered by
- Agency Yard/New York
- Production Company Summer Days Productions
- Director Blaise Cepis
- Producer Alessia Gatti
- Production Design Set Machine
- Hair Stylist Dylan Chavles
- Makeup Artist William Scott
- Editor Danielle Schneiderman
- Wardrobe Stylist Coquito Cassibba
- Retouching Giulia Scalese
Credits
powered by
- Agency Yard/New York
- Production Company Summer Days Productions
- Director Blaise Cepis
- Producer Alessia Gatti
- Production Design Set Machine
- Hair Stylist Dylan Chavles
- Makeup Artist William Scott
- Editor Danielle Schneiderman
- Wardrobe Stylist Coquito Cassibba
- Retouching Giulia Scalese
‘Keeping It Loose' is ingrained in the DNA of Original Penguin as the origin story of Pete the penguin made it clear that the brand was built off the philosophy that good things happen to you when you keep it loose and let the good times flow.
Starring a cast of unexpected characters, this tongue-in-cheek campaign champions confidence, style and a love for a life well lived.
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